Rachel Heseltine
Rachel Heseltine is an experienced senior Digital Marketer who has demonstrated the ability to grow and lead diverse teams of professionals to new levels of success in a variety of highly competitive, fast paced industries. Strong technical and business qualifications with a track record of hands-on experience. Proven skills to successfully analyze an organization’s online marketing strategy, identifying deficiencies and potential opportunities, and develop a plan to implement solutions to improve ROI.
She is happily ensconced as the VP of Consumer Growth at Trader Interactive in Virginia Beach, VA. Helping to drive traffic and branding efforts to industry leading sites such as RVTrader, CommercialTruckTrader, CycleTrader and EquipmentTrader. Previously Rachel was the Global SEO Business Lead for Hewlett Packard Enterprise running their global search presence. Before that, she was the Senior Director of Audience Development for AOL Inc. In this position Rachel and her team were responsible for planning and implementing SEO, Social Media and Email Marketing projects and training for many well known sites across the AOL brand portfolio – TechCrunch, Engadget, Huffington Post, Autoblog, Stylelist, etc.
Rachel is a frequent public speaker at conferences around the US, and the UK on all manner of topics related to online marketing, and has published articles for various news sites over the years including Forbes, HuffingtonPost, SearchEngineLand, and others. From 2011- 2015 she taught an Online Marketing class at Georgetown University as part of their Digital Marketing program.
Awards won by Rachel and her teams:
- Best In-House Team – 2020 Global Search Awards – Trader Interactive
- Best Use of Search in Automotive – 2020 US Search Awards – Trader Interactive
- Best Use of Data (SEO) – 2020 US Search Awards – Trader Interactive
- Best In-House Team – 2017 US Search Awards – ForRent
- Best Use of Content Marketing – 2017 US Search Awards – ForRent
- Best Use of Content – 2017 Drum US Search Awards – ForRent
- Best In-House Team – 2014 US Search Awards – AOL
Over the years Rachel has been asked to judge various industry awards:
- US Agency Awards 2022
- UK Search Awards – 2017-2022
- US Search Awards – 2016, 2018-2019, 2022
- Canadian Search Awards 2021-2022
- EU Search Awards – 2018-2021
- EU Content Awards – 2021
- Global Biddable Media Awards – 2020
- Global Digital Excellence Awards – 2020
- US Integrated Marketing Awards – 2019
- The Drum US Search Awards – 2017
- Women’s Startup Challenge – 2015-2017
- SEMMYs – 2008-2010
Rachel has worked in online marketing since 2005, and she has experience working with SEO, Social Media, B2B, B2C Reputation Management, newsletters and PPC. She has built up online marketing teams, and has been brought in by several companies, to train in-house online marketing teams in industry best practices.